That's Mine

That's Mine is a Danish company headquartered in the tiny village of Herlufmagle. The missi...

That's Mine is a Danish company headquartered in the tiny village of Herlufmagle. The mission of the creators of theThat's Mine brand is to show and remind children and their parents of traditional stories. The company's owners are inspired by the magic of childhood, which translates into their products that motivate children to play longer and give parents time to rest.

126 products

That's Mine - Danish toys created with respect for nature


A large part of That's Mine products refers to Scandinavian nature and is made with respect for the natural environment. They are characterized by high quality, which makes That's Mine products multi-generational. That's Mine is an example that need, passion and creativity are the basis of good business. In January 2013, the future founder of That's Mine, Mette Neerup Mariager, became a mother. She was looking for unique details to decorate the room, but she did not find any products that satisfied her. This contributed to the fact that she decided to create them on her own. The first thing she made was a rabbit hook, which she was so pleased with that she shared a photo of it on her Instagram profile. Other mothers liked the hook and started ordering it for their children en masse. This was the impetus that allowed Mette to implement subsequent ideas. The company's name also has an interesting and accidental origin. Mette's daughter was not only the inspiration for the first products but also for the company's name. When the little one started talking, she had a period when she said ""it's mine"" to everything and that's how the company name ""That's Mine"" was created.

That's Mine - Danish toys created with respect for nature


A large part of That's Mine products refers to Scandinavian nature and is made with respect for the natural environment. They are characterized by high quality, which makes That's Mine products multi-generational. That's Mine is an example that need, passion and creativity are the basis of good business. In January 2013, the future founder of That's Mine, Mette Neerup Mariager, became a mother. She was looking for unique details to decorate the room, but she did not find any products that satisfied her. This contributed to the fact that she decided to create them on her own. The first thing she made was a rabbit hook, which she was so pleased with that she shared a photo of it on her Instagram profile. Other mothers liked the hook and started ordering it for their children en masse. This was the impetus that allowed Mette to implement subsequent ideas. The company's name also has an interesting and accidental origin. Mette's daughter was not only the inspiration for the first products but also for the company's name. When the little one started talking, she had a period when she said ""it's mine"" to everything and that's how the company name ""That's Mine"" was created.


In 2015, That's Mine was officially established. Even though the brand has developed a lot, the idea behind it is still the same. The That's Mine brand focuses on quality. The products are designed and manufactured in Denmark. All of them must be attractive to parents and children at the same time. Another criterion is the motivation to play longer, as well as durability and multifunctionality.