Collezione: Patagonia

Patagonia is a unique brand not only because of the quality and innovation of products but above all thanks to its deeply rooted ecological and social values. Founded in 1973 by Yvon Chouinard, a climbing enthusiast and nature lover who decided to focus on the outdoor clothing market, emphasizing functionality and but also respect for the environment. In its early years, Patagonia revolutionized clothing, using innovative solutions such as a weather-resistant jacket inspired by the clothes worn by fishermen.

Patagonia's mountain clothing quickly gained recognition among climbers and adventure lovers, becoming a symbol of quality and durability.

The unique philosophy of Patagonia and activities for the environment have made this brand an icon in the world of outdoor and beyond.